Ingrid Reyes
CEO &Founder
Ingrid Reyes doesn't study consumer behavior. She lives it — and has spent over two decades turning that instinct into measurable growth for some of the world's most demanding brands.
She founded Optima IQ on a conviction most agencies won't admit: that the gap between a brand and its audience isn't a creative problem or a media problem. It's an intelligence problem. When you truly understand how people think, what they value, and what moves them to act — strategy becomes sharper, creative becomes inevitable, and growth stops being a goal and starts being an outcome.
That philosophy was forged across more than two decades at the highest levels of the industry — from Director, North America and the Caribbean at Mindshare/WPP in New York, where she led integrated strategy for Sprint, American Express, Kimberly-Clark, and Verizon, to building and leading her own agency from the ground up. She has shaped campaigns for Toyota, Abbott Pharmaceuticals, Wells Fargo, LVMH, and CVS, stewarding over $700 million in media investment with a precision that earned her two Golden Effies and a Cannes Silver Lion — advertising's most rigorous tests of strategy that actually works in the real world.
2 Golden Effies Advertising's highest standard for effectiveness
Cannes Silver Lion Global recognition for creative media excellence
$700M+ Media investment managed across global brands
2+ Decades Senior leadership across agencies and markets
Stanford GSB Latino Entrepreneurship Leadership Initiative — full scholarship
Ingrid was selected for Stanford Graduate School of Business' Latino Entrepreneurship Leadership Initiative — a program that doesn't recruit résumés, it recruits builders. She belongs to a rare class of operators who have won at every level: as an executive inside global holding companies, as an agency founder, and now as the architect of a next-generation intelligence firm.
Optima IQ was built for organizations where the stakes are real. Ingrid brings senior-level strategic command to the clients that need it most — Fortune 500 companies navigating market complexity, government entities demanding precision and accountability, purpose-driven brands doing meaningful work in the world, and political campaigns where every message, every dollar, and every moment counts.
She has spent her career at the intersection of intelligence and influence — understanding not just what audiences think, but why it matters and what to do about it. That combination of analytical rigor, creative conviction, and institutional trust is what Optima IQ delivers. If the work your organization does matters — and you need a partner who treats it that way — you've found her.
Mario Granatur – Creative Director
Mario is an accomplished Creative Director with over 20 years of experience in the advertising industry. Throughout his career, he has developed creative strategies for some of the world’s most recognized brands, including Toyota, T-Mobile, Budweiser, Red Bull, Energizer, Honda, Nestlé, Coors, McDonald’s, General Mills, Lexus, The Home Depot, Gillette, and Bacardi, among many others.
His work across both traditional and non-traditional media has garnered industry-wide recognition, earning accolades at the most prestigious award shows, including the Cannes Lions, showcasing his exceptional ability to create impactful, innovative campaigns.
Maritere Alvarez Jackson – Director, Media Acquisition
Maritere Alvarez Jackson is a seasoned media strategist with over 20 years of experience in media planning, buying, and strategy. She has led national advertising campaigns and integrated marketing initiatives for top-tier organizations in Los Angeles and New York City. Her expertise spans both general and multicultural media landscapes, helping brands craft impactful campaigns that resonate with diverse audiences.
Maritere’s career includes leadership roles at renowned agencies such as J. Walter Thompson, where she excelled in media planning, buying, and strategy and client management and has worked for The Walt Disney Company. She also held key positions in media sales at Entravision Communications and Univision, where she developed a strong understanding of the evolving media landscape. Fluent in English and Spanish, Maritere combines creative insight with strategic execution to drive measurable results and business growth.