Perspectives | Marketing, AI, and Growth

Perspectives

Over two decades inside the boardrooms where brands get made, and unmade, have given me a particular point of view: what actually works, what is wildly overrated, and what is coming next before most people see it.

Culture. Consumer behavior. AI and the way it is rewriting how brands reach people. The intersection of data and lived experience that most marketers talk about and few actually inhabit. That is my world, and this is where I unpack it.

No recycled hot takes. No agency-speak. Just sharp, honest thinking from someone who has been in it long enough to know the difference between a trend and a transformation.

Pull up a chair. It is about to get interesting.

Ingrid Reyes

Ingrid Reyes-Founder & CEO, Optima IQ

AI Is Not Just Technology. It’s a Shift in Anthropology

Almost four years ago, AI was a Silicon Valley word. Last month, the Pope devoted his first encyclical to it. AI is not just technology. It is a shift in anthropology, and it is changing your customer before it changes your tools.

Ingrid ReyesJune 2, 2026

The Five Types of People Who Will Win in the Age of AI

Most people are asking the wrong question about AI. The real one is not whether it takes your job, but who becomes indispensable beside it. Five types are already pulling ahead, and not one of them is the most technical. They are the most human.

Ingrid ReyesMay 21, 2026

The Evolution. The Revolution. The Opportunity.

Reinvention has defined my career, and AI is the next chapter. The disruption is real, but on the other side is the most wide-open era advertising has ever seen.

Ingrid ReyesApril 30, 2026