Optima IQ Perspectives, essays by Ingrid Reyes on brand strategy, culture, and AI.
Culture. Consumer behavior. AI and the way it is rewriting how brands reach people. The intersection of data and lived experience that most marketers talk about and few actually inhabit. That is my world, and this is where I unpack it.
No recycled hot takes. No agency-speak. Just sharp, honest thinking from someone who has been in it long enough to know the difference between a trend and a transformation.
Pull up a chair. It is about to get interesting.
Ingrid Reyes
Ingrid Reyes-Founder & CEO, Optima IQ
For twenty years we taught clients to stop asking where their advertising would run. Ingrid Reyes, Founder and CEO of Optima IQ, on why ChatGPT's advertising business changes that question a third time, and why this time the answer is much harder to check.
Read MoreLast month the machine learned to describe your brand. Now it has started to recommend, choosing one name and quietly passing over the rest. The shortlist has a new author. Here is how it decides, and why authority, not volume, earns its trust.
Read MoreThere was a week in June when the machines quietly took the wheel. If the agent can buy the media, what are we paying humans to do? A case for judgment as the last advantage the machine cannot manufacture.
Read More
