There was a week in June when the machines quietly took the wheel. If the agent can buy the media, what are we paying humans to do? A case for judgment as the last advantage the machine cannot manufacture.
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Optima IQ Perspectives, essays by Ingrid Reyes on brand strategy, culture, and AI.
Culture. Consumer behavior. AI and the way it is rewriting how brands reach people. The intersection of data and lived experience that most marketers talk about and few actually inhabit. That is my world, and this is where I unpack it.
No recycled hot takes. No agency-speak. Just sharp, honest thinking from someone who has been in it long enough to know the difference between a trend and a transformation.
Pull up a chair. It is about to get interesting.
Ingrid Reyes
Ingrid Reyes-Founder & CEO, Optima IQ
There was a week in June when the machines quietly took the wheel. If the agent can buy the media, what are we paying humans to do? A case for judgment as the last advantage the machine cannot manufacture.
Read More