AI and marketing — Perspectives | Marketing, AI, and Growth

Perspectives

Over two decades inside the boardrooms where brands get made, and unmade, have given me a particular point of view: what actually works, what is wildly overrated, and what is coming next before most people see it.

Culture. Consumer behavior. AI and the way it is rewriting how brands reach people. The intersection of data and lived experience that most marketers talk about and few actually inhabit. That is my world, and this is where I unpack it.

No recycled hot takes. No agency-speak. Just sharp, honest thinking from someone who has been in it long enough to know the difference between a trend and a transformation.

Pull up a chair. It is about to get interesting.

Ingrid Reyes

Ingrid Reyes-Founder & CEO, Optima IQ

What Seventy People Knew

In 2005, Ingrid Reyes ate alone in a Bordeaux dining room and ordered most of the menu, a year before Last Holiday put almost the same scene on screen. The stranger watching her was Ferran Adrià. The Founder and CEO of Optima IQ™ on the one advantage a competitor cannot buy.

Leadership, Brand buildingIngrid ReyesAugust 20, 2026institutional knowledge, marketing leadership, CMO, agency relationships, brand equity, AI and marketing, growth strategy, Optima IQ, Ingrid Reyes