thought leadership — Perspectives | Marketing, AI, and Growth

The Work No One Will Sign

For more than two decades I have sat on both sides of the review table. The most useful question I ever learned to ask was never "is this good." It was "who decided this?"

Advertising, Advertisitng Agency, AI, Brand Leadership, Leadership, Reinvention, thought leadershipIngrid ReyesAugust 6, 2026#AI, #Perspectives, #Brandstrategy, #CMO, #growthmarketing, #Brand, #ingridreyes, #aritificialintelligenceComment

Your Brand Not Only Has a New Narrator. Now It Has an Opinion.

Last month the machine learned to describe your brand. Now it has started to recommend, choosing one name and quietly passing over the rest. The shortlist has a new author. Here is how it decides, and why authority, not volume, earns its trust.

Advertising, Advertisitng Agency, AI, Brand Leadership, Growth, Leadership, thought leadershipIngrid ReyesJuly 22, 2026#Brandstrategy, #AI, #culturalintelligence, #growthmarketing, #CMO, #brandstrategy, #Perspectives, #mediabuying, #Brand, #leadership

Your Brand Has a New Narrator

For twenty years we optimized to be found. Now artificial intelligence decides how we are described, to buyers we will never meet.

Advertising, Advertisitng Agency, AI, Brand Leadership, Growth, Leadership, Reinvention, thought leadershipIngrid ReyesJune 29, 2026#AI, #CMO, #Brandstrategy, #growthmarketing, #Brand

Creator Is a Decision, Not a Title

Two people did the same job today. One built with AI, one waited, and you pay them the same. The most expensive line on your books shows up on no dashboard. Consumer or creator is a decision, not a title.

Advertising, AI, Brand Leadership, Growth, Leadership, Reinvention, thought leadershipIngrid ReyesJune 25, 2026#Brandstrategy, #AI, #CMO, #growthmarketing, #Perspectives, #brand, #brandstrategy, #leadership

The Quiet Revolution. Why AI Won’t Replace Great Advertising. It Will Expose It.

AI will not replace great advertising. It is about to make the difference between great work and forgettable work impossible to hide. A founder's view on why culture, discernment, and craft matter more in the age of intelligent tools, not less.

Perspectives

Over two decades inside the boardrooms where brands get made, and unmade, have given me a particular point of view: what actually works, what is wildly overrated, and what is coming next before most people see it.