#leadership — Perspectives | Marketing, AI, and Growth

Your Brand Not Only Has a New Narrator. Now It Has an Opinion.

Last month the machine learned to describe your brand. Now it has started to recommend, choosing one name and quietly passing over the rest. The shortlist has a new author. Here is how it decides, and why authority, not volume, earns its trust.

Advertising, Advertisitng Agency, AI, Brand Leadership, Growth, Leadership, thought leadershipIngrid ReyesJuly 22, 2026#Brandstrategy, #AI, #culturalintelligence, #growthmarketing, #CMO, #brandstrategy, #Perspectives, #mediabuying, #Brand, #leadership

Your Brand Not Only Has a New Narrator. Now It Has an Opinion.

Last month the machine learned to describe your brand. Now it has started to recommend, choosing one name and quietly passing over the rest. The shortlist has a new author. Here is how it decides, and why authority, not volume, earns its trust.

Advertising, Advertisitng Agency, AI, Brand Leadership, Growth, Leadership, Reinvention, thought leadershipIngrid ReyesJuly 22, 2026#AI, #CMO, #Perspectives, #adagency, #Brandstrategy, #leadership, #growthmarketing

Creator Is a Decision, Not a Title

Two people did the same job today. One built with AI, one waited, and you pay them the same. The most expensive line on your books shows up on no dashboard. Consumer or creator is a decision, not a title.

Advertising, AI, Brand Leadership, Growth, Leadership, Reinvention, thought leadershipIngrid ReyesJune 25, 2026#Brandstrategy, #AI, #CMO, #growthmarketing, #Perspectives, #brand, #brandstrategy, #leadership

The Quiet Revolution. Why AI Won’t Replace Great Advertising. It Will Expose It.

AI will not replace great advertising. It is about to make the difference between great work and forgettable work impossible to hide. A founder's view on why culture, discernment, and craft matter more in the age of intelligent tools, not less.

Judgment Is the Product

AI optimizes the outcome. Judgment is made in the journey to it. So what happens to judgment when AI automates the journey?

Brand Leadership, AI, LeadershipIngrid ReyesJune 11, 2026#brandstrategy, #leadership, #CMO

Perspectives

Over two decades inside the boardrooms where brands get made, and unmade, have given me a particular point of view: what actually works, what is wildly overrated, and what is coming next before most people see it.